Why Motivating People Doesn’t Work . . . and What Does by Susan Fowler challenges traditional notions of motivation in the workplace. Fowler argues that external incentives, like rewards and punishments, often fail to inspire lasting engagement and can even undermine intrinsic motivation. Instead, she emphasizes the importance of fostering an environment where individuals feel a sense of purpose, autonomy, and mastery. The book outlines the principles of self-determination theory, suggesting that true motivation comes from within when people are connected to their values and goals. By creating a culture that prioritizes meaningful work and supports personal growth, leaders can cultivate genuine motivation and commitment among their teams. Ultimately, Fowler advocates for a shift from superficial motivational techniques to deeper, more meaningful approaches that empower individuals.
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